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火鍋作為碼頭文化的民間食物，它的來源要追溯到碼頭上拉船的纖夫，這些干粗重體力活的勞動人民，就著最平易近人的食材一鍋燴，放上辣椒、花椒，席地而坐，談天說地，這已經(jīng)是火鍋的真諦。而這時的火鍋，似乎與優(yōu)雅談不上關(guān)系。隨著社會的變遷和經(jīng)濟(jì)發(fā)展，越來越多注重裝飾和體驗的餐飲空間出現(xiàn)?；疱伒暌惨徊讲缴墳槟艿谴笱胖玫膱鏊耍踔林饾u成為城市里忙碌的人們在食物里尋找歸屬與溫暖的一種消費選擇。
As folk food in dock culture, hotpot is with the originality dating back to boat trackers pulling boats on docks; these people living by engaging in heavy manual labor braised the most common food materials in a pot, adding cayenne pepper and Chinese prickly ash to the pot; they sat on the ground and talked of everything under the sun, and this is the essence of hotpot. With the social changes and economic development, there are increasingly more dining places that pay attention to decoration and experience. Hotpot stores also gradually become places with elegance, and they even gradually become a consumption choice for busy urban people to find belongingness and warmth from food.
▼入口外觀，entrance
向來以服務(wù)為突出賣點的連鎖火鍋品牌海底撈，近年來也開始了品牌升級的節(jié)奏，希望能夠吸引更多年輕一代食客的青睞，在競爭越發(fā)激烈的火鍋市場突圍而出。而店鋪終端升級就是他們革新的一項重要手段，海底撈期望以時尚創(chuàng)新的室內(nèi)設(shè)計，顛覆食客對傳統(tǒng)川式火鍋店的一貫印象，為人們帶來全新的消費體驗。本項目除了是為單家海底撈門店形象進(jìn)行全面升級外，還會作為設(shè)計參考模板，運用到品牌后續(xù)擴(kuò)張的一眾分店中。因而如何在模塊化設(shè)計和標(biāo)準(zhǔn)化經(jīng)營的條框下，做出創(chuàng)新，是設(shè)計師最主要的考量因素。
Chain hotpot brand Hidilao, which has been service-oriented, has also begun the rhythm of brand upgrading in recent years, wishing to attract more young generations of diners and profiting in the increasingly competitive hotpot market. And store upgrading is an important means of their innovation; Hidilao wishes to change diners’ traditional impression of traditional Sichuan style hotpot restaurants with interior design of fashion innovation and bring people brand new consumer experience. The project will adopt a design template to be applied to a number of branch stores of brand follow-up expansion of apart from comprehensively upgrading the exterior of single Haidilao store. Therefore, it is our most important factor of consideration of how to innovate in the framework of replicable design and standardized operation.
▼時尚創(chuàng)新的室內(nèi)設(shè)計顛覆了川式火鍋店的傳統(tǒng)印象，the interior design changes the traditional impression of traditional Sichuan style hotpot restaurants
最終，設(shè)計師從「Normcore」一詞獲得靈感。這詞來自服裝設(shè)計領(lǐng)域，由Normal和Hardcore組合而成，即極致的簡約。設(shè)計師選擇摒棄冗雜的設(shè)計元素，適當(dāng)保留設(shè)計的細(xì)節(jié)，這樣既適應(yīng)后續(xù)擴(kuò)張店鋪復(fù)制的需求，又給食客營造出一種在過往鬧哄哄的火鍋店內(nèi)體驗不到的「平靜的舒適感」，使其沉浸在享受美食的歡欣中。
Finally, we got inspired by the word “Normcore”. This term comes from the field of fashion design, which is made up of Normal and Hardcore, meaning ultimate simplicity. We chose to abandon the miscellaneous design elements and appropriately retain the details of design; in this way, the requirement of follow up store replication was met and a sense of “clam comfort” was created and the diners would never experience in any common noisy hotpot restaurants. They are sure to enjoy delicacy in a good atmosphere.
▼利用天花造型的體塊關(guān)系，對空間進(jìn)行重新組織，re-organization of space by means of ceiling styling
在臺面面積和經(jīng)營面積限定的條件之下，設(shè)計師延續(xù)一貫「公共性 開放性 趣味性」的設(shè)計理念，通過處理天花造型的體塊關(guān)系來重新組織空間，嘗試用虛擬的界限進(jìn)行空間劃分。設(shè)計師設(shè)計了多個組接的盒裝天花造型，以取代實體的間隔板材。它們就如園林中的涼亭，只有屋頂造型，卻又在無形之中構(gòu)建出圍合感。規(guī)整又不失變化的體塊分布，營造了統(tǒng)一的店鋪觀感。空間的邊界消失了以后，服務(wù)員能夠自由穿梭在餐廳中服務(wù)食客，不受阻隔。區(qū)別于傳統(tǒng)的圍坐式用餐，門口吧臺的設(shè)計提供了另一種火鍋體驗方式，也為空間增加了趣味性，同時還可以吸引更多在店鋪外游走的潛在客群。
Taking the restrictions of table and operating acreages, we continued the consistent design concept of “open, public and interesting”, attempting to divide space with virtual boundaries via the processing of ceiling to reorganize space. We’ve designed several boxed ceiling stylings to replace solis spacer plates. They are like the pavilions in the gardens, only with the shape of roof, but able to build a sense of enclosure intangibly. Regular and changeable mass distribution creates a unified store impression. After the boundaries of space disappear, waiters can freely shuttle in the restaurant to serve customers. Different from the traditional sitting-around dining, the doorway bar design provides another experience of hotpot restaurant, also making the space more interesting; potential customers passing through stores can also be attracted.
▼吧臺的設(shè)計為顧客帶來新的就餐體驗，the bar design brings new hot pot experience to customers
▼充滿趣味性的空間劃分，the division of space is full of interest
▼包房內(nèi)部，煙霧如蒸騰的熱氣飄散在鋁板上，in chartered rooms, smog floats on the aluminum plate like the heat of transpiration
▼大面積的黃銅被用于墻體，a large amount of brass adopted on the walls of chartered rooms
▼球體頂燈猶如沸騰的氣泡漂浮在空間的頂部，ball dome lights float on the top of space like boiling bubbles
象征火鍋文化的元素也通過巧妙的設(shè)計被融入到空間之中。球體頂燈幻化為沸騰的氣泡漂浮在空間的頂部；煙霧如蒸騰的熱氣飄散在鋁板上，構(gòu)成墻體；玻璃上的瀑布流宛如沸騰的湯底，鮮活地涌動。不同的位置，不同的景致，一汪火鍋慢慢熬煮，始吃清淡，逐漸濃香。
Elements symbolizing the culture of hotpot are also integrated in the space via ingenious design. Spherical ceiling lights turn into boiling bubbles and float at the top of the space; smog floats on the aluminum plate like the heat of transpiration, forming wall patterns; The waterfall on glass is like a boiling soup, fresh and alive. Different places, different views, with food slowly braising in hotpot, people will feel the food turn from lightness into thick aroma.
▼美甲休息區(qū)，manicure waiting area
▼洗手間，rest room
▼室內(nèi)細(xì)部，detail of the interior
好的設(shè)計需要好的施工才能體現(xiàn)的惟妙惟肖，施工的過程中根據(jù)設(shè)計的每一個細(xì)節(jié)都需要技術(shù)深入的雕琢，為了將火鍋文化做到盡可能的完美，良巢的每一位員工拼盡全力用他們的一雙雙巧手勾勒著這幅美麗的火鍋與自然的融于一體的畫卷。他們把火鍋文化的靈魂注入了每一個建筑元素里，這就是我們良巢家人的匠者精神，精益求精，關(guān)注細(xì)節(jié)，成就品質(zhì)的企業(yè)精神。
Need good construction can reflect the good design, in the process of construction technology according to the need of every detail of the design of deep carved, to do hot pot culture as perfect as possible, Liangchao every employee with their best pairs of dab hand shape this hot pot together with nature beautiful picture they put hot pot culture every architectural elements into the soul, this is our Liangchao family artisan spirit, excellence, attention to detail, achievement quality spirit of enterprise
▼平面圖，plan
項目名稱：海底撈西安印象城店
項目地址：陜西西安
項目類型：餐飲空間
項目面積：1144 ㎡
設(shè)計時間：2017
設(shè)計單位：湯物臣?肯文創(chuàng)意集團(tuán)
設(shè)計總監(jiān)：謝英凱 / 羅卓毅
參與設(shè)計師：余江垿 / 朱文聰 / 李莉 / 宋玥宸
攝影：黃早慧
施工單位：北京良巢建筑裝飾工程有限公司
Project Name : Hidilao Hot Pot Restaurant
Location : Xi’an, Shanxi
Project Type : Catering Space
Area : 1144 sqm
Design Date : 2017
Design Company : Inspiration Group
Design Director : Thomas Tse / Roger Lo
Designers : James Yue / Vincent Chu / Lili Lee / Joyce Sung
Photographer: Zaohui Wong
Construction unit：Beijing liangchao construction decoration engineering co. LTD
